How I Turn Coaching Sessions Into Content (Step-By-Step Guide)

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You became a coach to help people, not to chase Instagram trends or pay thousands for someone else to manage your brand.

Still, you know that without visibility, your business doesn’t grow.

You need a system.

Not waiting around for one social post to go viral.

In this article, I’ll show you how to turn your coaching sessions into content.

This is how I built my business as someone who doesn't really like social media.

It's also how I was able to build multiple 6-figure coaching brands mainly using blog content and emailing (not TikTok, Instagram, or other social media platforms).

If you stick with this system, it works.

I'll show you how 👇

Why Turning Coaching Sessions into Content Builds a Better Business

Your sessions are already filled with golden moments.

You help a student figure out how to break a project down, organize their time, or actually open their email inbox.

Those same conversations can become content that educates, inspires, and attracts new clients.

Think of content as value in exchange for attention.

When you give away useful insights, people begin to trust you.

And trust is what drives coaching inquiries.

A parent reads your blog post about how to reduce late assignments and thinks,

“This person gets it. I wonder if they could help my kid.”

If you can learn to turn what you’re already doing into content, marketing doesn’t feel like marketing. It becomes part of the mission.

3 Reasons Why Most Executive Function Coaches Struggle To Create Consistent Content

Reason 1: They Don't Have Systems

Without a clear method, most coaches end up posting on a whim.

One week it’s a meme, the next a blurry photo of a whiteboard.

You don’t need to go viral.

You need a system that turns what you’re already doing into something useful for your audience.

Reason 2: They're On The Wrong Platform With The Wrong Audience

Some coaches post endlessly in places their ideal clients don’t even visit.

If you’re trying to get student clients, it’s not students you need to reach.

It’s parents and educators.

Spend your energy where they already are.

This could be email, Facebook groups, YouTube, etc.

Reason 3: They Outsource Too Early

Many coaches panic and hire someone to “do their marketing” before they’ve clarified what they want to say.

Then they wonder why the ads don’t convert or the posts feel robotic.

You don’t need an agency.

You need a repeatable, authentic process that starts with you.

5 Steps To Turn Coaching Sessions into Content

1. Pick A Hub For Your Content

Your hub is part of the hub-and-spoke model and is where your key piece of content lives.

Your hub could be a blog post, a YouTube video, or a podcast.

You might be wondering which platform should I post on?

If you like to talk, but don't like video, do a podcast.

If you like to do video, do YouTube.

If you like to write, but don't want to show your face, do a blog.

I prefer writing blog posts because I can then use the content as an outline for my YouTube video down the road.

And I can repurpose it into social media posts like Instagram reels, TikToks, and email newsletters.

The hub is where you go deep and offer detailed value.

2. Create A Reusable Template

Templates are the structure of your blog posts.

You might start with:

• Who is this for

  
  

• What problem are they dealing with

  
  

• What are the common mistakes

  
  

• What’s your method or perspective

  
  

• What can they do next

When you use the same template each time, content becomes plug-and-play.

3. Mine Your Sessions For Topics

I tell coaches in my certification program to ask themselves after every coaching session they have with a client:

What were they struggling with?

How did I help them?

What mistakes did they make along the way?

Anonymize the story and use it to illustrate how you work.

For example:

A student kept forgetting to submit assignments, even though they were mostly done.

During your session, you realized they never checked their email for feedback and didn’t know how to find missing work in the portal.

You helped them create a simple end-of-day routine with three tasks.

That session becomes a blog post called “The 3-Step After School Routine That Helps Students Stop Missing Assignments.”

4. Break Your Hub Into Spokes

Once your blog is published, break it into smaller pieces that link back to it or drives them to a valuable lead magnet.

These are your spokes.

It could look something like this:

A blog on procrastination leads to a short post on five reasons students procrastinate, a downloadable checklist, or a reel explaining your “anti-overwhelm” system.

Each spoke leads back to your core idea and a call to action.

Here is a visual of how this hub-and-spoke content example would play out:

Hub-And-Spoke Content Example

5. Repeat For 90 Days

Everyone wants results fast.

90% of people quit after three weeks.

But if you are the coach who shows up for your audience each week for 90 days and delivers valuable content based on your unique expertise, your reputation and reach will compound.

And, you’ll have a backlog of content that builds trust while you sleep.

I like to call your content little soldiers or employees that are working for you.

Once you reach 90 days, you can review the data to determine which content performed best, so you can double down on what's working and let go of what's not working.

The Bottom Line

Content is king, and if you can stick with it, it pays off.

Here's how you can get started:

1. Pick one place to post meaningful content

2. Use a consistent template to reduce decision fatigue

3. Turn each session into a mini case study

4. Break big content into smaller posts, downloads, or videos

5. Repeat the process for 90 days

   
   

Hope this helps! 🤙🏻

Want support in turning coaching sessions into content?

Consider joining hundreds of educators and professionals who have completed our executive function coaching certification.

You'll gain all the tools, templates, and techniques you'll need as a coach, plus you'll make new friends and have a community you can rely on to grow and learn. Learn more.

Here is one of our favorite reviews. You can read all recent reviews on this page.

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About Me

Hey! I'm Sean 👋

I'm a former public school special education teacher who realized that executive function skills are more important than knowing when George Washington crossed the Potomac.

Since then, I've made it my mission to teach anyone who will listen about how to develop these key life skills.

In 2020, I founded Executive Function Specialists to ensure all students with ADHD and Autism have access to high-quality online executive function coaching services. We offer online EF coaching and courses to help students and families.

Realizing I could only reach so many people through coaching, in 2021 I started the Executive Function Coaching Academy which trains schools, educators, and individuals to learn the key strategies to improve executive function skills for students.

In 2023, I co-founded of UpSkill Specialists, to provide neurodivergent adults with high-quality executive function coaching services.

When not pursuing my passions through work, I love spending time with my family, getting exercise, and expanding my brain through reading. You can connect with me on LinkedIn.