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How to get your first executive function coaching client (Part 2)

Now that you have your value proposition written, your next step is to go out and share your offer and value proposition with people who will refer to you. This is one of the quickest ways to build trust in your community and establish a strong network of referral partners.

Step 1: Identify 10 prospective referral partners

Open this outreach tracker templates and click "File" --> "Make a copy"

Then, go on to Google, and search the following terms:

(your county or city) ADHD assessments

(your county or city) + ADHD therapist

(your county or city) + ADHD evaluations

(your county or city) + ADHD psychiatrist

Copy down at least 10 people and include their name, phone number, and email of these people in your outreach tracker.

Step 2: Make contact with those ten people and share your offer, while also arranging a short meeting

Let's quickly differentiate between your offer and your value proposition.

Your offer is something very simple like:

I offer online executive function coaching for teens.

Your value proposition is more in-depth and could be something like:

At EF Specialists, we guide middle, high school, and college students in overcoming procrastination, disorganization, and anxiety by teaching time management, prioritization, and communication skills so they feel motivated, prepared, and empowered.

Using this template, I want you to reach out to those ten people and introduce yourself, your offer, and your value proposition:

Hi (prospective partner name),

I hope you are doing well. I learned about you (how did you learn about them) and wanted to reach out.

My name is (your name) and I am (position, business name). We offer online executive function coaching for (age group and where they can reside).

Our mission is to (insert your value proposition).

I imagine many parents first connect with you when their child struggles to turn in assignments, follow through on directions, and may not be maturing at the same rate as their peers.

I’d like to learn more from you about what your clients with ADHD are struggling with – could we connect for 15 minutes via Zoom or phone call in the next two weeks?

I look forward to hearing from you soon.


(Your name)

If you are not getting people responding to your outreach try the following:

  • Record a Loom video with the same information

  • Call their office and get them on the phone

  • Write them a handwritten note

Step 3: Hold a short meeting with prospective referral partners and gather key information

Now that you have been able to arrange a meeting with them, use the following questions to gather more information about the pain points of their clients and them. Here are some great questions you can ask:

  1. What are your clients with ADHD struggling with most?

  2. What resources are you currently recommending to support these clients? Why do you choose those?

  3. What do you look for in a referral partner?

  4. Do you have any colleagues you would recommend I connect with?

  5. Are there any professional associations, groups, or conferences you find valuable in supporting your clients with ADHD?


If you take these steps, I personally guarantee you will find your first client within six months (and probably a lot sooner).

Most people are not going out of their way to find clients like this and are instead posting things on social media getting little traction. While that approach can work over time, this process is guaranteed to get you, clients, as long as you are responsive to your referral partners and can fulfill the value proposition that you are offering.

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